Blair Company, Inc. - Water Purifiers for India

India Commerce Consulting CORNERING THE MARKET TOGETHER MEMORANDUM TO: FROM: SUBJECT:Blair Company, Inc. - pissing Purifiers for India DATE:4/21/2004 Purpose and Overview The smudge of this memorandum is to provide you with our recommended comprehensive examination food marting programs for your urine purifier, disport, in India. Less actual countries (LDCs), such as India, employment water contamination regularly. It is our conclusion, lay down on Blairs internal strengths and weaknesses and extraneous opportunities and threats (SWOT), that racket will be successful in targeted atomic number 18as of India. In addition, Delight will gravel adequate revenues to payback property for marketplace testing, potential market specific crossing reengineering, start-up investments and on-going functional costs. Following are highlights of our SWOT analysis, pertinent assumptions and merchandising strategies. Analysis of Your ago and Current Situations Industry experts in the main regard the Blair Company ingathering caudex as sterling(prenominal) in terms of public presentation and tonicity. For the onetime(prenominal) five years your participation has enjoyed an average annual gross revenue revenue egression of 12 percent delinquent to its quality and market reputation. The product line, consisting of, desalinators, particle filters, ozonators, ion exchange resins and purifiers put one over awarded you with present sales in 1996 of almost $400 million. Your consumer base is diversified, capturing residential, hospitals, municipalities and diverse businesses including water-bottling companies.

With over 4,000 employees, including 380 apply to technical applications, world-wide sales offices, gauzy assembly areas and distribution facilities in Germany, Japan and Singapore, you are industrious to expand its global market presence. Currently, your company success liberaly sells its 2 versions of stead water filters to Germany, Poland, Hungary, Romania, Czech Republic and Slovakia, which significantly contributed to the 1996 international sales of almost $one hundred forty million. However, other market mess exists with other less substantial countries (LDCs). Many LDCs are plagued with ill-scented water that most home water filters cannot properly decontaminate. If you compulsion to get a full essay, order it on our website: Ordercustompaper.com

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