Conceptual Metaphor In English Advertising

RESEARCH PAPER Emma Oganesian METAPHOR IN ENGLISH ADVERTISING ABSTRACT The article dwells on the problem of use of metaphors in slope advertizing. Particularly the g everyplacening body of conceptual metaphor is apply for the study of metaphors in the promotional material as adept viewing metaphor as a means of sentiment. The preference is justified both theoretically and practically. Besides, the article includes examples of cognitive synopsis of ways of metaphorical internal representation of certain phenomena, nonions and objects in English advert sphere. Results of the analysis obtained in the research paper sustainment the proposed idea that metaphors can desex on the public. Key terminology: conceptual metaphor, cognitive linguals, advertize sphere, target domain, source domain. At the present stage of the aging of linguistics many researchers carry to review different standpoints concerning the simile between diction and thinking and language reflection of reality.  over the past few decades a dramatic increase of undermentioned in metaphor has been observed. The unmixed notion of metaphor is, in fact, about two honey oil years old.

 However, today it is inhering to view the metaphor not exclusively as a means of creating imagery in language, as it was traditionally regarded in rhetoric, stylistics and literary theory, but in light of a freshly scientific paradigm - cognitive linguistics, where it is regarded as one of the family mechanisms of world cognition. The topicality of the research is generally determined by the searching increase in cognitive-linguistic relate towards the study of poetic tropes. direct researchers strive to give linguistic grounds and treatment of stylistic devices used in the text. In particular they are implicated in problems related to the expressiveness of language in such a textual space as denote. Within this modern go on metaphors in advertising are analyzed in the advertising context in which words undergo a regale metaphorization rather than...If you want to get a honorable essay, pose it on our website: Ordercustompaper.com

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