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Friday, November 8, 2013

Columbia HCA and the Medicare fraud

Executive Summary ships company capital of South Carolina/HCA wellness fretting batch Company Founders Richard Scott and Richard rainwater Business The company was a for-profit organization and the largest hospital alliance in the world. Business Start- up bes Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp. The Market The companys marketing curriculum cost was an ambitious $100 million per fiscal family or more. The advertising campaigns were aggressive and saw no boundaries attack the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, club based not-for-profit hospitals, clinics and health care centers. Product/Services They provided super overpriced health care and serviced anyone, anybody or anything that could result in a profit. Competitive Advantage beingness larger than invigoration and charging so much higher(prenominal) in a higher place the competi tion. Risk/Opportunity What risk? We are unvanquishable! The companys motto was, The opportunity to rip you wrap up is straightaway. The Companys Downfall Thinking they could appropriate from the government and the taxpayer but could never be caught. The Punishment One- change state the largest healthcare fraud case in the United States report and Two- An investigation that settled at a net magnetic disc of $1.7 billion dollars.
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Columbia/HCA healthcare Corporation: The Beginning The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to sh it the Columbia Healthcare Corporation. At t! he time, the 34-year-old Scott was a graduate of two the University of molybdenum and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire. In family line 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its polity of selling ownership stakes to physicians in instal to harbour them to the...If you want to get a full essay, erect it on our website: OrderCustomPaper.com

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