Executive Summary   ships company  capital of South Carolina/HCA wellness fretting  batch  Company Founders  Richard Scott and Richard  rainwater  Business  The company was a for-profit organization and the largest hospital alliance in the world.  Business Start- up  bes  Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp.  The Market  The companys marketing  curriculum cost was an ambitious $100 million per fiscal  family or more. The advertising campaigns were aggressive and saw no boundaries attack the competition.  The Competition  capital of South Carolina/HCA competed with small or large hospitals,  club based not-for-profit hospitals, clinics and  health care centers.  Product/Services  They provided  super overpriced health care and serviced anyone, anybody or anything that could result in a profit.  Competitive Advantage    beingness larger than  invigoration and charging so much higher(prenominal)  in a higher place the competi   tion.  Risk/Opportunity  What risk? We are  unvanquishable! The companys motto was, The opportunity to rip you   wrap up is  straightaway.   The Companys Downfall  Thinking they could  appropriate from the government and the taxpayer but could never be caught.  The Punishment  One-  change state the largest healthcare fraud case in the United States  report and Two- An investigation that settled at a net  magnetic disc of $1.7 billion dollars.

                               Columbia/HCA  healthcare Corporation: The Beginning  The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to  sh   it the Columbia Healthcare Corporation. At t!   he time, the 34-year-old Scott was a graduate of  two the University of  molybdenum and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire.   In  family line 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its  polity of selling ownership stakes to physicians in  instal to  harbour them to the...If you want to get a full essay,  erect it on our website: 
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