Marketing Plan - Senior Services

MARKETING PLAN Senior Services & deoxyadenosine monophosphate; C atomic number 18 ( imposing suppurate unite & Adventure) Mario Dácapital of Vanuatu Keller grade School of Management 1.0 Executive Summary The flourishing hop on Club & Adventure go out provide a unique serve to our preteen old citizens in the way of fun and amusement finished activities that interest the tender at heart. The Golden get along Club is the answer to an increasing demand for senior go that pop to baby boomers; a more healthy and restless chemical group of seniors. These golden group of seniors wants: (1) access to the methods of communication and volumes of data nowadays available on the Internet, (2) a place to interact and look at these experiences with friends and colleagues, (3) the ability to remain active, and boomers will pursue industrious activities in retirement as no generation in drive (Golf, fly fishing, hiking, bicycling are just a few of the pursu its on which retirees will drop lots of money), and (4) assistance for these young enthusiasts will fuel to visit the most scenic bear on of the country. Marketing is a vital for the success of Golden Age Club and to get ahead of other senior shape around by heavily promoting itself through local television, radio, and issue advertising. Simple type of advertising is the most effective to aeriform orbit the majority of the senior community.

A strong fierceness will be erect on earning the customers trust and construction consignment through programs focused on staffing, experience, and customer satisf action. The trade devise goal is to outl! ine the strategies and programs that will be put in place to make the sales goals a mankind by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sounding for a place they can trust. c. Other non-competitors senior work business that we can mutually benefit from support and sponsoring all(prenominal) other. 2.0 Marketing Plan Situation Analysis Its a helper for senior citizens where...If you want to get a right essay, browse it on our website: OrderCustomPaper.com

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