'Tweeting for Social Gain'

'CHAPTER ONE\n innovation\nIn right aways world, in that location is no incertitude that br some otherly media networks argon dynamically ever-changing the way volume interact. Text messages are eliminating the need for opposite conversations and even unsubdivided telephone calls. neighborly networking get protrudes its users to interact more(prenominal) publically as apposed to text pass on which has more privacy. sociable networking platforms such as Facebook and cheep allow its users to arrive at profiles and reserve personal relationships as well as create young ones. Ellison, Steinfiled, and Lampe (2007) concluded from primal research that sociable networking use positively related to bare-assed connections being do and the maintenance of live connections. amicable networks yield varied approachinges in encouraging connections amongst users. Businesses as well take fragmentise in amicable networking to get a better approximation of what influences con sumers thoughts about products and what affects consumers involvement on hearty networking. The uses and gratifications theory is an approach to understanding w here(predicate)fore and how population actively seek out specific media to cope with specific needs.\nSocial capital trick be looked at from disparate angles, just the focus here is on quantity the soldering, bridging, and linking between Twitter users. The bonding disassociate of accessible networking is apply to keep hale ties between family and button up friends. The bridging part of social networking is the way users jakes connect with other users whom they do non have exceedingly close ties with standardized co-workers and classmates. Linking however, is different than bonding or bridging. It is a way for people to be committed to organizations such as banking institutions and political parties. The different capital from social networking and different types of users suggests that users create various strategies to configuration their social relationships online.\nCollege students propound through different methods such as face-to-face, phone calls, texting, a... '