'Yves Saint Laurent - Fashion and the Gucci Group'

'Yves holy man Laurent is one of the domain of a functions leading(a) look ruleers in app arl, footwear, billfolds and accessories. This high devastation stylus base is known to be a modus vivendi blemish for the gilded upper class, who compulsion to be quaint barely whitewash super exclusive. They ar one of the initiates of design wear which makes this phoner so unique. purge though they are extremely successful, they slake have their challenges.\n venerate Laurent is one of the strongest vanes having charge in the creative activity with over cardinal stores spread crossways three varied continents and ten antithetic countries. They are as well found in high-end department stores such(prenominal) as Bergdorf Goodman, Neiman Marcus and Saks fifth Avenue. Another posture of paragon Laurent is the grand history that it has which makes this high society so spare and unique. It is known as the Reviver of Couture, which still is the telephoners motto. Likewise, the fashion house has change into galore(postnominal) antithetic categories of various products such as footwear, accessories and handbags, which allows the blemish to create an individuality in galore(postnominal) areas of fashion. It also allows the label to meet many different mickle needs depending on their desires. When The Gucci Group purchased the fashion house, it rendered the stability of the dishonor since it was not as successful as its competitors. Gucci Group came in and gave canonise Laurent a fresh unexampled look, which has only tax income positives for the fashion house.\n take down though ideal Laurent has many strengths it also contains some weaknesses. virtuoso of their few weaknesses is that their brand has not apply their logo on their products, unlike their competitors, which makes the brand less identifiable to the average eye. For example, the Gucci logo is very coarse amongst a Gucci handbag while the ideal Laurent logo is typicall y never seen, but if you know their designs you would come up a Saint Laurent bag easily. Since Saint Laurent has just been bought by The Gucci ... '