Communication issues Essay

There atomic number 18 a number of vanes that offered right-hand(a) harvests but they failed miserably because they were not qualified to sell ample of their crops or services. Too often we see that so many promising airlines close because they wer not able to sell enough tickets and control costs and so on. The involvement is that foodstuffing and indeed stigmatisation is dep abrogateent on the style customers perceive a particular product. It is so critical for companies to ensure initiatoryly that the full depicted object is sent to the customers and second at the end of it all the center does reach without too ofttimes noise and disturbances.There argon hundreds of thousands of brands that are being advertised on television and print media and therefore it is so big that companies are microscopic with their message such that the message is across to the customers and they retain it from an option of close an infinite list of brands. This is precisely why we hav e stressed the deprivation to brand products in such a way that only bingle main distinguishing factor is higlighted in the promotional excite. This is extremely crucial because it allows customers to easy understand and retain the message of the companys brand.Another thing that is related to this concept is the use of appropriate media while sending the message to the customers. Certain time slots in the television medium are costly compared to others because of the viewership and other factors these are the things that campaign managers must identify and address. Target audition must be the ones who should watch the adverts atleast otherwise the whole cost could go to waste. What we have discussed in the communication issues heading is that firms need to address sealed brand specific issues to avoid mal-function of the whole advertising campaign.Without enough ammo that is directed at the right target market firms will end up with a disadvantaged cost benefit analysis. A dvertisement campaigns must fulfill their key goal that is getting the desired message to the right audience group. Conclusion It is of critical importance that the right message is first identified and hence send to the customer using which ever media that scoop out suits the audiences. It top executive sound a difficult task but many small and large companies have been able to establish powerful brand names across the globe.Some of the most important things that we think are crucial to success of a brand campaign include equal market research without adequate market research and analysis it is actually difficult to know what the customers think and which places do they look at when they demand to buy new clothing lines. Another important factor is the way the brand distinguishes itself from other similar brands this can be done by means of originality of the thought process and getting the basic original idea of the product to the customers.Secondly the pricing and packagin g of the product must be accord to the image that has been portrayed through advertisements and other campaigns. There is also a case for companies to target market costumers through placing the product just at the right place. This not only increases credibility but it also strenghtens the market position of the brand and the company. We must also understand that sometimes its important to factor in the initial response of the crowd about the product this attitude of constant improvement can help the company withstand its brands healthy and robust.It is of critical importance for firms to avoid disturbances that might impede the message that they want their customers to receive. An important step is to first clean out and simplify the message and secondly look to develop a platform which attracts attention. For pattern television adverts of Vodafone are so well choreographed that they attract the customers attention and then they tell the message in stories and other forms.This is a very good strategy to avoid any noise and disturbance from other advertisements that might be playing side by side. The Vodafone television advertisement campaign is a prime example of how firms can make an impression in the minds of the consumer for a long lasting time. Ultimately its the costumer nursing home that will determine the result of the branding drive and whether it would be prosperous or not. The brand must be focused on a particular strength and acceptable demand of the costumers.BibliographyBud, Richard, 2003. Interdisciplinary approaches to human communication. movement Publishers. OPCUK, n. d. Examples of internal communication approaches, viewed February 6, 2010 < http//www. opcuk. com/downloads/examples_of_internal_communication_approaches. pdf> stigmatisation Strategy Insider, 2010. Why a marqueing Strategy Blog? Viewed February 9, 2010 < http//www. brandingstrategyinsider. com/> Brand Identity Guru, n. d. 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