Marketing Mix Dell

marketing opporunities & marketing MIX ASSIGNMENT LENOVO VS DELL BRANDS LenovoThe corporation was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale occupancy. Today,these cardinal companies lenovo and IBM ar united under the Lenovo name. With Lenovos landmark acquisition of IBMs Personal reckon Division in May 2005, the peeled Lenovo is a leader in the global PC market and products serving enterprises and consumers the world over.delldell computing machine was founded as PCs Limited in 1984 by university student Michael Dell. The company was so achievementful that within two years PCs Limited had dissemination offices in Europe, and changed its grammatically-incorrect name to Dell Computer Corporation. Selling assembled computers from his dormitory room, By 1991, seven years after selling its first computer, Dell Comput er Corporation was listed in the Fortune 500. Dell was one of the first companies to say computers for mail order via the Internet.The Dell Coupon program made some Internet models cheaper than other(a) brands, and continues to be popular to this day. MARKET SEGMENTS From homepage of Lenovo , we can see, in that location are two main part of his market segments Professional-grade and Lifestyle. Professional-grade like master of ceremonies computer , the top-level desktop and laptops. These products always make for the professional staff or hardcore players (hot game players). They are very expensive , more than xv thousands RMB. But lifestyles are cheaper and closed to our wallet .You can only net income ab unwrap five thousands RMB. To dell, they are divided into four levels. For home. For small and spiritualist business For public sector and For large enterprise. So we can chose the sound level that is perfect for us. From above-mentioned, we can see Dell is more finale than lenovo and so convenient that chose we need from their homepage. Lenovos computers on the main advantage reflected in the price for Chinas national conditions, but Dells computers main advantage is personalized for severally consumer to customize their computers.DELL is primarily betoken online marketing, so he relieve a lot of middle cost in the links, so if the aforesaid(prenominal) price DELL is better than the Lenovos . But Lenovo is the state-owned brand, he has the town level dealers , so warranty is more convenient . Even though dell and his similar products in the high cost, but he has fiddling dealers, and only at the provincial level can warranty. DISTRIBUTION some(prenominal) of them are global multinational corporations. They operate in the world, products are interchange in all countries. Lenovo is headquartered in New York, Purchase.Two main operations center set up in Beijing and North Carolina. The sales network of Lenovos throughout the world. Lenovo h as more than 19,000 employees in the world. Lenovo,the largest IT supplier of China, is making moves to merge its distribution channels nationwide to streamline its sales in retail sectors and spark profitability. Dell has 13 markets in the region to carry out linear order business at present. Including Australia, Brunei, China, Hong Kong, India, Japan, Korea, Macau, Malaysia, New Zealand, Singapore, Taiwan and Thailand.Dells new plant in Xiamen, is the second production base in China. It is the ordinal largest market for Dell in the world and the fastest growing markets business development. PROMOTION Commercial desktops are likely to be the backbone of the multinational market Lenovo race, and China is the largest piece of experimental field. Lenovo has agents through the distribution to the provinces. by means of increased the influence of brand to cities to open up new markets.The success of Dells direct model is that the main factors first, rapid response, on-demand produc tion,Powerful order processing arrangement and production dodge Second, powerful data processing capabilities and advanced learning management technologies Third, the excellent customer servicing, strong call center go Fourth, a strong and efficient supply chain s Fifth, scummy cost and price wars. CONCLUSIONS Lenovos corporate culture is people-oriented. Lenovo believes that talent is the development of the plenteous forces.Therefore, the association proposed for each employee to provide equal development opportunities. Employees and business are interdependent and mutually reinforcing . Dells corporate culture, summed up by the company as Dell soul, which describes how Dell is a kind of company, it is the Dell service code of conduct for customers around the world, it eventually became Dells winning culture basis. release Lenovo is the mode of distribution . Dell is the direct model. Lenovos core idea the pursuance of individual employees into long-term development into t he enterprise.Dells core competencies No direct sales, direct sales model is based on low-cost operating system for parts supply and assembly of the implementation of capacity. Both the Lenovo or Dell are staring at each other tightly, while Lenovo is dawdle behind Dell now. Clearly, Dell and Lenovo are the real heart of the competitors of the other side. Lenovo is the leading of Asia-Pacific region, while the regions growth and development potential can not be ignored by Dell, dell is also focus on the global market. Lenovo make Dell feel more and more coerce . pic