Increase in Customer Influence on Businesses Essay -- Business, Logist

Increase in Customer Influence on Businesses and its Resultant Effect on Workers and ManagersIntroductionSo many factors pay back come together to befool todays business purlieu very competitive and flexible at the same time. Customers now converge a significant role in the production and delivery of twain goods and services in the global market. Globalization has also made it practicable for comparisons to take place amongst and amongst different markets, giving the nodes knowledge (power) to make choices and demanding more encourage for their money. This stance of the client goes a long elan to determine the execution of organizations this is because without the existence of customers to patronize the goods and/or services offered by businesses, there will be no need for these businesses to exist.Customer exploit on businessesMore often than not, studies have examined the relationship behaviour between businesses and their customers from the business perspective with li ttle or no attention to the customers perspective. As stated by Keillor et al (1999), for businesses to succeed in a highly competitive market environment, they must fundamentally understand and satisfy customer needs. Heskett et al (1993, 2003) as sited by Maxham J.G et al (2008) posited that the profit and revenue growing of an organization are a function of customer loyalty which stems from customer satisfaction. The key demands from customers as stated by Heskett and his colleagues are high persona goods/services and satisfactions. For customers to remain loyal to an organization, they must experience good value for their money and satisfaction. Akin to the performance and productivity level of an organization is the performance of the manager... ...ple Resourcing contemporary HRM in practice. 4th ed. London Prentice Hall internationalisticShenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA Sage PublicationsWu C.H et al (2008) geomorphological rel ationships among organization service orientation, employee service performance and consumer identification the service industry journal vol 28(9) available from http//ehis.ebscohost.com.ezproxy.liv.ac.uk/ehost/pdfviewer/pdfviewer?sid=04c840d7-ec91-4485-bb27-258e51dc1864%40sessionmgr111&vid=1&hid=116Maxham J.G et al (2008) The Retail Value twine linking employee perceptions to employee performance, customer evaluations and store performance. Marketing science journal, vol 27 (2) available from http//ehis.ebscohost.com.ezproxy.liv.ac.uk/ehost/pdfviewer/pdfviewer?sid=e3d4fad3-61ea-4147-8854-dac1e71b41bf%40sessionmgr111&vid=1&hid=116