Nintendo And The Video Game Industry - 987 Words

Over the years, corporations in the video game industry revolutionized the concept of consoles and videogames through strides of innovation. The videogame entertainment industry is highly competitive and is largely driven by creativity in the products being created. All throughout the 1980s and 1990s, Nintendo redefined entertainment through its innovative consoles and videogames. The company had skyrocketing sales. However, as new entrants such as Sony and Microsoft entered the market, Nintendo was exposed to severe competition. As a result, their sales and profitability started to plummet as the years progressed. Despite the shifts and changes in technology and forms of entertainment, Nintendo is adamant about sticking to its videogame strategy. In order for Nintendo to survive after the emergence of this technological substitution and be active competitor in the market, the company should license its popular games for use on smartphones and tablets. Incorporating and licensing pop ular Nintendo games onto smartphones and tablets will be much more affordable to consumers who enjoy playing online games as a form of entertainment. There has been tremendous global growth in owning smartphones and tablets. This is largely attributed to the product’s features where a smartphone or a tablet can perform an array of tasks. Not only do they provide a lot of perks, they are also easily accessible and portable. An article on the Market for Computer and Video Games states thatShow MoreRelatedVideo Game Industry : Nintendo And Sony2289 Words   |  10 PagesINTRODUCTION Nowadays, the video game industry is one of the faster growing sectors in the world and it is unbelievably expected to increase its revenues for the years ahead. Big giant’s companies as Nintendo, Sony and Microsoft are constantly competing and technology and innovation are vital to keep pace with this demanding and challenging field. 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