Swot Analysis For Adidas

S.W.O.T Analysis STRENGHTS head teachering players in the sporting goods industry The ph unmatchabler is almost the lapse players in the sporting goods industry due(p) to brawny suckers, market place-leading products and inscription to sports for meeting consumer expectations. The global sportswear market (E45 billion) is dominated by Adidas-Salomons smears include Adidas, Salomon, TaylorMade and others, which support very(prenominal) strong brand name recognition in markets befriend oneselfd. The communitys products serve some markets and include footwear, hardw be, apparel, snowboard, golf-related and others products. It has sponsored many sporting events including the Winter Olympics, the FIFA domain Cup of 2002 and most belatedly Euro 2004 tournament and the and the Olympics in capital of Greece 2004 Steady increase in gross gross revenue revenues Adidas-Salomons revenues from sales have been steadily increasing reflected in the last quin geezer hood sales performance ending 2002. From E5.1 billion of sales in 1998 to E6.5 billion in 2002, the performance has improved by a CAGR of 7%. Though sales declined by 3.9% in 2003 oer 2002, it was mainly due to currency translations. The company has been able-bodied to get to this steady growth in revenues due to its strong brand image, continuous commitment to product innovation that is consumer focused.

prospered new-fashioned product in innovations The company has consistently launched new products and this has enabled it to widen its portfolio and also sharpen its competitive position. Each company brand targets a peculiar(prenominal) market and new prod! ucts are introduced based on their requirements. This has helped the company achieve a great degree of success. During 2002-2003, the company launched ClimaCool and a3 in its running shoes category, which were Brobdingnagian success. The company sold all over 500,000 pairs in a3 and over one million in ClimCool. Lead time improvements The company has intimately improved the lead-time for footwear manufacturing through and through lean manufacturing principles. Earlier in...If you fatality to get a beat essay, order it on our website: OrderCustomPaper.com

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